Subtly revised Porsche crest, coming to cars in late 2023

The famous badge has been in use since 1952.

Porsche is the latest automaker to update its badge, though you’d have to be a die-hard fan to notice the changes immediately. Although the design revisions are low-key, the sports car brand mentions that it took no less than three years to finalize the tight design of its famous crest. It can be seen alongside previous versions of the badge, with the first used in 1952 before being modified in 1954, 1963, 1973, 1994 and 2008.

The revised logo comes days before Porsche’s special event dedicated to the 75^th anniversary of its first road-approved car, the 356 “No.1” Roadster on 8 June 1948. The new badge will make its first appearance on vehicles from later this year. As for what has changed, there is now a honeycomb structure on the red sections, while the brushed metal finish gives it a more sophisticated look.

Porsche 2023 crest

It’s worth noting that the Zuffenhausen brand hasn’t technically abandoned the previous designs, as all retro badges can still be ordered through Porsche Classic. Some details about the shield worth noting include the rearing horse inspired by the Stuttgart city seal, while the black and red colors along with the stylized deer antlers were borrowed from the crest of Württemberg-Hohenzollern.

The original 1952 design was written by Franz Xaver Reimspieß, who is believed to have also drawn the Volkswagen logo in 1936. Porsche had been making cars since 1948, but it was only after four years that the crest appeared. The badge was initially applied in late 1952 to the rim of the steering wheel before being integrated into the hood handle of the 356 Speedster in November 1954. Fast forward to 1959, it also graced the hubcaps.

We could see the revised Porsche badge on June 8 when the German marque promises to “offer an excited look at its vision of the sports car of the future.” The jury is still out on what we’ll see in a week. It could be a concept car for the electric replacement of the 718 Boxster/Cayman, a 911 hybrid or a hypercar to fill the void left by the demise of the 918 Spyder.