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Bharat Petroleum Corporation Limited (BPCL), a leading player in the oil and gas industry, has announced its strategic partnership with Speed Force (A Ready Assist Company), India’s largest multi-brand two-wheeler franchise chain. ‘India, to establish a chain of co-branded two-wheeler garages across the country.
Under the recently signed Memorandum of Understanding (MoU), BPCL’s MAK Lubricants and Speed Force will jointly develop MAK Serve branded garages across the country for a period of five years. This collaboration aims to provide a profitable business model for entrepreneurs to establish new garages while ensuring a standardized quality of service.
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Shri P. Sudhahar, Executive Director (Lubes), BPCLstated that “On behalf of the MAK team, we are pleased to have partnered with Speed Force. BPCL and SpeedForce are committed to providing exceptional service quality and convenience to customers, revolutionizing the two-wheeler service experience in India. With the combined experience and scope of both entities, the association aims to set new benchmarks in the sector.”
As part of the strategic business model, co-branded garages will interact directly with customers, fostering brand loyalty and positioning the MAK brand at the forefront. These garages will exclusively offer the MAK product range for the maintenance of two-wheelers, ensuring the use of high-quality lubricants.
The partnership will begin with the establishment of MAK Serve garages in select cities across the country. The BPCL-Speed Force partnership is poised to transform the two-wheeler industry, offering unmatched convenience, reliability and brand assurance. This tie-up represents an important milestone in MAK Lubricants’ commitment to serving customers with first-class service quality and exceptional products.
A Fortune Global 500 Company, Bharat Petroleum is India’s second largest oil marketing company and one of India’s leading integrated energy companies engaged in the refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company achieved the coveted Maharatna status, joining the elite club of companies with greater operational and financial autonomy.
Bharat Petroleum’s refineries at Mumbai, Kochi and the Bina refinery have a combined refining capacity of about 35.3 MMTPA. Its marketing infrastructure includes a network of LPG facilities, depots, energy stations, aviation service stations and distributors. Its distribution network consists of over 21,000 power stations, over 6,200 LPG distributors, 525 lubricant distributors, 123 POL storage locations, 53 LPG bottling plants, 70 aviation service stations , 4 lubricant mixing plants and 4 pipelines across the country.
Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has come up with the plan to offer charging stations for electric vehicles at around 7,000 energy stations over the next 5 years.
With a focus on sustainable solutions, the company is developing a vibrant ecosystem and a roadmap to become a net zero energy company by 2040, in scope 1 and scope 2 emissions. Bharat Petroleum s ‘has partnered with communities supporting countless connected initiatives primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteerism. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the world’s most admired energy company by leveraging talent, innovation and technology.
