THE ANGELS, May 23, 2023 /PRNewswire/ — Donut Medium i Valvoline™ Global Operations they have entered into a new brand partnership. As Donut’s exclusive motor oil sponsor, Valvoline oil will be used in all Donut 2023 cars. They will also partner on projects and content through videos, podcasts and social media.
This is Valvoline’s first exclusive oil partnership outside of professional racing. The campaign will launch today with Valvoline motor oil placed on all current and future cars, as well as custom content. The Valvoline logo will also appear on the cars, garage and custom apparel. Additionally, Donut Underground members will also enjoy product discounts on Valvoline oil.
“We are honored to join the ranks of Valvoline’s automotive partners and could not be more excited to announce this partnership,” he said. Aaron Godfred, CEO of Donut. “Valvoline is a historic automotive brand synonymous with motorsports and high-quality products. For Donut to be powered by Valvoline, not only will our cars perform better, but our team will be able to focus on what we do best : create content”.
“We are excited to see Valvoline Global’s exclusive partnership with Donut develop throughout the year,” he said. Rob Kenny, Chief Brand and Digital Officer of Valvoline Global. “Donut’s mission and its audience of automotive enthusiasts are a perfect match for Valvoline Global – we’re proud to have the Valvoline brand alongside Donut’s best content promoting and showcasing modern car culture.”
As the leading automotive YouTube brand, the Donut team produces more than 100 videos a year for their more than 13 million YouTube subscribers and social followers. His podcast, spent gas, is America’s top automotive podcast on Apple Podcasts. This exclusive partnership builds on smaller segments sponsored by Valvoline over the past three years and marks the first agreement of its kind for both brands.
About Donut Media
Founded in 2015, Donut is the leading in-car entertainment brand in the US. He is committed to inspiring the next generation of automotive enthusiasts and has garnered over 7.5 million YouTube subscribers by pioneering a comedic and informative approach to modern car culture. Donut’s expanding catalog of original content is dedicated to telling unique stories, working on project cars, testing automotive gadgets and aftermarket mods. Beyond digital content, it operates a successful consumer products business, a wholly owned collector car brand, STOCK, and executes top brand collaborations. Donut is part of it recurringa digital media company with over 20 passionate brands.
About Valvoline™ global operations
Valvoline Global is a global leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the world. Founded in 1866, the company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings across multiple product channels. With sales in more than 140 countries and territories, Valvoline Global solutions are available for all engines and transmissions, including high-mileage vehicles and heavy-duty vehicles, offered in more than 80,000 locations. Valvoline Global is driving the future of mobility through innovative solutions for electric, hybrid and internal combustion engine vehicles, and the company will continue to solve global automotive and industrial challenges as it moves forward. For more information, visit ValvolineGlobal.com.™Registered trademark, Valvoline Global Operations
SOURCE Recurrent Ventures; Donut Medium
