Shell wants to take its lubricants business in India to the top three positions in the world in the next five years from the current 10th position.
India, being the third largest consumer of lubricants worldwide, was a very important market for Shell globally, said Debanjali Sengupta, Country Head, Shell Lubricants.
“We may achieve this goal of becoming the third largest considering that India is a growth story for Shell. We are not only looking at the demographic advantage but we are also ensuring a better reach of the ‘end user with the right mix of the best global products required by Bharat at the right prices,’ he said. the hindu.
According to Ms. Sengupta, the lubricants market in India is a very noisy space with more than 100 domestic and multinational players. The Indian public sector and private players account for 66% of the lubricants market, while international brands account for the remaining 34%, with Castrol leading the way and Shell playing second fiddle.
“You won’t be heard in a noisy market unless you have clear differentiation in terms of a quality, tailored and fit-for-purpose offering at a comfortable price that suits all customer segments,” he added.
About the preparation of the market, said Ms. Sengupta, Shell Lubricants’ blending plant at Taloja in Maharashtra has an annual capacity to produce more than 200 million liters of lubricants.
Although the US and China are the largest lubricant markets in the world today, their growth is likely to slow down even as the lubricant market in India is projected to grow to 3.2 billion liters by 2030 from of the current 2.8 billion.
The automotive sector is the largest consumer of lubricants in the country at 50%, while the remaining half is mainly consumed by the manufacturing, agriculture and construction sectors. The automotive space consumes approximately 1 billion liters of lubricants: commercial vehicle 550 million liters, two-wheelers 300 million liters and four-wheelers 175 million liters, according to data shared by Shell Lubricants.
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