Hyundai’s electric vehicles and flying cars will take Spider-Man through the Spider-Verse

Hyundai has already featured its models in Spider-Man: No Way Home and Uncharted

for Brad Anderson

May 16, 2023 at 06:41

Hyundai’s partnership with Sony Pictures has been strengthened following confirmation that a number of the brand’s models will be featured in the new Spider-Man: Across the Spider-Verse animated film

The automaker has been working with Sony Pictures since 2020 and introduced the Ioniq 5 and Tucson in Spider-Man: No Way Home and the special Tucson-based “Beast” concept unexplored. For the new animated film, a special version of the Prophecy EV concept that is capable of flight will be unveiled.

Sony’s new film will also feature the Ioniq 5, as well as a number of other Hyundai mobility concepts, including those focused on the advanced air mobility and purpose-built vehicle markets, as well as an urban mobility device ecological Besides, Spider-Man: Across the Spider-Verse will star in a version of the classic Hyundai Pony that has been transformed into a self-driving robotaxi.

Read: Meet the Tucson ‘Beast’ from Hyundai that was made for the movie Uncharted

“Through our partnership, we aim to present our vision of future mobility with entertainment content that younger generations love,” said Sungwon Lee, Hyundai’s senior vice president and global marketing director. “This campaign will be welcomed by customers and we hope to generate positive momentum for the Hyundai brand.”

Vehicles including the Ioniq 5 and Ioniq 6 will be featured in a marketing campaign for the film that will be released in May and June. The film will hit theaters on June 2, 2023.

“During our long relationship with Hyundai, their team continues to create stunning campaigns that capture the very essence of the brand,” added Jeffrey Godsick, Executive Vice President of Global Partnerships & Brand Management and Head of Location-Based Entertainment at Sony Pictures Entertainment. . “Using music from the film’s soundtrack, Hyundai has created a stylish and edgy marketing campaign that perfectly aligns its innovative products with one of the most iconic superhero characters.”

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Hyundai’s partnership with Sony Pictures has been strengthened following confirmation that a host of the brand’s models will be featured in the new Spider-Man: Across the Spider-Verse animated movie."
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The carmaker has been working with Sony Pictures since 2020 and featured the Ioniq 5 and Tucson in Spider-Man: No Way Home and the special Tucson-based ‘Beast’ concept in Uncharted. For the new animated film, a special version of the Prophecy concept EV will be featured that is capable of flying."
  [2]=>
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Sony’s new film will also feature the Ioniq 5 as well as a number of other mobility concepts from Hyundai, including those focused on the advanced air mobility and purpose-built vehicle markets, as well as an eco-friendly urban mobility device. In addition, Spider-Man: Across the Spider-Verse will star a version of the classic Hyundai Pony that’s been morphed into a self-driving robotaxi."
  [3]=>
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Read: Meet Hyundai’s Tucson ‘Beast’ That Was Made For The Uncharted Film"
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“Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love,” senior vice president and global chief marketing officer at Hyundai, Sungwon Lee, said. “This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand.”"
  [5]=>
  string(245) "



Vehicles including the Ioniq 5 and Ioniq 6 will be featured in a marketing campaign for the film being rolled out across May and June. The film will hit cinemas on June 2, 2023."
  [6]=>
  string(666) "



“During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand,” executive vice president of Global Partnerships & Brand Management and head of Location Based Entertainment at Sony Pictures Entertainment, Jeffrey Godsick added. “Utilizing music from the film’s soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters.”"
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