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- BMW Films will present its first project in seven years, called The Calm, at the Cannes Film Festival this week. It stars Pom Klementieff and Uma Thurman.
- The Calm features the new BMW i7 M70, and is a follow-up to The rent series that BMW produced in the early 2000s.
- The film will be available to watch on BMW’s YouTube page on Wednesday, May 17.
Action movies are an excellent way to market desirable performance cars. BMW capitalized on this in the early 2000s with the film series The rent, starring Clive Owens and featuring big names like Forest Whitaker, Madonna and Don Cheadle in epic chase scenes involving sporty BMWs like the E39 M5. Now the automaker is back on the silver screen with a new short called The Calm. BMW Films’ first creation in seven years, the calm, debuts this Wednesday at the Cannes Film Festival in France.
The vehicular star of the film is the new BMW i7 M70 xDrive, a high-performance version of BMW’s latest electric luxury cruiser that produces 650 horsepower and can accelerate to 60 mph in 3.5 seconds . The short trailer shows the not-so-subtle orange i7 being chased by ominous-looking bikers and executing a sweet dirt drift.
On the human side, The Calm stars Pom Klementieff, who played Mantis on Marvel’s Guardians of the Galaxy franchise, and features Uma Thurman, known for her roles in Quentin Tarantino’s Pulp Fiction i Kill Bill. The Calm was executive produced by Joseph Kosinski, director of Top Gun: Maverick—and directed by Sam Hargrave, who served as stunt coordinator on several Marvel films. BMW also hired iconic composer Hans Zimmer, who developed the artificial acceleration sounds of BMW’s latest electric vehicles, to write the score.
The film is seven minutes long and follows two secret agents on their way to a meeting in Cannes when they are attacked by unknown enemies. After Klementieff’s character endures a hijacking attempt in the back of the i7 M70, he teams up with Thurman’s character to finish his treacherous mission.
The film’s Cannes Film Festival debut will take place exclusively on the 31-inch, 8K “theatre screen” fitted to the back of BMW’s i7 sedan, with the automaker bringing 200 i7s per present The Calm to the guests in the second row of the vehicle. The full film will be released on BMW’s YouTube page on Wednesday, May 17.
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Associate News Editor
Caleb Miller started blogging about cars at age 13 and realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and driver team He loves quirky and obscure automobiles, aiming to own something outlandish like a Nissan S-Cargo, and is an avid motorsports fan.
