JAPAN’S Aisin, a Fortune Global 500 company with over 70 years of experience in automotive technology, is expanding its presence in the Philippines and promoting its wide range of high-quality and affordable automotive parts.
During its annual dealer convention themed “Drive to the New Horizon”, Aisin highlighted its pioneering innovation in automotive technology, with its flagship products, current and future technologies in collaboration with Riken Motor Sales Inc., its exclusive distributor in the Philippines.
Aisin is a leader in transmission technology and remains the world’s leading transmission manufacturer, supplying major car manufacturers such as Toyota, Honda and Volkswagen. The exhibition also showcased premium transmission parts, brake parts, engine parts and automotive fluids such as lubricants and hydraulics for both clutches and brakes. Various parts were also introduced, including wipers and filters.
The parts maker also displayed several premium automotive fluids, including motor oil, automatic transmission fluids and long-life coolant, as well as hydraulics for both clutches and brakes. In addition, the display included a selection of various parts including a range of wipers in 4 variations and a range of filters with oil, air and cabin air filters.
The convention also introduced new products such as automotive batteries, spark plugs, ignition coils, shock absorbers, tires, starters and alternators. With these, Aisin is committed to becoming the go-to marketplace for all automotive retailers and workshops, transforming into “Aisin Affordable Auto Parts Mall”.
According to Aisin Asia CEO Yasuhiro Nakamura, the company invests heavily in research and development to provide a wide range of high-quality, affordable and accessible automotive components to meet the growing demand for reliable and efficient The company also wants to contribute to the development of the automobile industry in the Philippines.
