Managing director Lawrence Stroll claims Aston Martin’s involvement in F1 has led to sales of 300 to 400, which is a pretty good number for a niche brand.
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Earlier this week, Aston Martin revealed a new version of the DBX707 inspired by the model that acts as a medical car in Formula 1 races around the world. Now, we’re learning that the new model follows the success of another model inspired by the brand’s involvement in sports.
Responding to questions about the value of Aston Martin’s involvement in F1, CEO Lawrence Stroll said the F1 edition of its Vantage sports car has been a huge success for it. He claimed the model has generated between 300 and 400 sales, per Business Insider.
“There’s an expression, I didn’t believe it, but we’re actually living it: race on Sunday, sell on Monday,” Stroll said. He added that 300 to 400 sales may seem “like a small number, but for a company of our size it’s relatively significant.”
Read: Aston Martin’s 2021 F1 edition is the toughest lead yet
Inspired by the safety car that leads the Formula 1 grid when you need to control your pace after a crash, the Vantage F1 Edition was described as the “quickest and most focused” model in the line-up when it went present in 2021.
Modified with an aerodynamics kit that adds 441 pounds (200 kg) of downforce, its chassis is also strengthened and its shock absorbers and springs are improved. Its engine is also tuned to produce 527 PS (393 kW/535 PS) or 25 PS (18 kW/25 PS) more than the standard model.
These improvements may also be part of what attracted some customers, not just the model’s connection to F1. Anything that specifically caught the attention of consumers, they were willing to pay around $200,000 for it. If Stroll’s numbers are correct, that would put the total at $60-80 million.
That’s less than F1 teams spend in a season (the sport’s team budgets are capped at $135 million), but it’s likely to be a good return on investment for safety cars.
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Earlier this week, Aston Martin revealed a new version of the DBX707 inspired by the model that acts as a medical car at Formula One races around the world. Now, we’re learning that the new model follows the success of another model inspired by the brand’s participation in the sport."
[1]=>
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Responding to questions about the value of Aston Martin’s involvement in F1, CEO Lawrence Stroll said that the F1 Edition of its Vantage sports car has been a big hit for it. He claimed that the model has generated between 300 and 400 sales, per Business Insider."
[2]=>
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“There’s an expression, I didn’t believe it but we’re actually experiencing it: race on Sunday, sell on Monday,” Stroll said. He added that 300 to 400 sales may sound “like a small number, but for a company of our size it’s relatively important.”"
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Read: Aston Martin’s 2021 F1 Edition Is The Most Hardcore Vantage To Date"
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Inspired by the safety car that leads the Formula One grid when their pace needs to be controlled following a crash, the Vantage F1 Edition was described as the “fastest and most focused” model in the lineup when it was introduced in 2021."
[5]=>
string(265) "
Modified with an aerodynamics kit that adds 441 lbs (200 kg) of downforce, its chassis is also reinforced, and its dampers and springs are upgraded. Its engine is also tuned to make 527 hp (393 kW/535 PS), or 25 hp (18 kW/25 PS) more than the standard model."
[6]=>
string(312) "
Those improvements may also be part of what attracted some customers, not just the model’s connection to F1. Whatever specifically caught consumers’ attention, they were willing to pay around $200,000 for it. If Stroll’s figures are correct, that would amount to $60-$80 million, in all."
[7]=>
string(191) "
That’s less than the F1 teams spends in a season (budgets for the sport’s teams are capped at $135 million), but is likely a good return on investment for the safety cars. "
[8]=>
string(708) "
