The primary sponsorship highlights the long-term technical and development partnership with Richard Childress Racing and ECR engines
WELCOME, NC, May 10, 2023 /PRNewswire/ — Lucas Oil, a long-time partner of both Richard Childress Racing and ECR Engines, returns as title sponsor of #8 Lucas Oil Chevrolet conducted by Kyle Busch at Darlington Raceway activated Sunday, May 14, 2023. The #8 car’s paint scheme will be a “throwback” in February when Kyle Busch took the Lucas Oil Chevrolet in victory lane a Auto Club Speedway. Earlier this year, Lucas Oil announced that it was enhancing its partnership with Richard Childress Racing in 2023 with continued development and technical support from RCR and ECR Engines. The race is broadcast live on 15:00 ET activated FOX.
“We couldn’t be more excited to return as the title sponsor of Kyle’s #8. Lucas Oil Chevrolet to the historical Darlington Raceway. Fans loved seeing Lucas Oil’s red, white and blue colors leading the pack earlier this year, so we decided to bring back our “throwback” paint scheme to honor Kyle’s win at Auto Club in February,” he said Brandon Bernstein, director of partnership marketing for Lucas Oil. “Having the opportunity to be the title sponsor of Kyle’s car for the second time this season is a great honor for Lucas Oil, and underscores the strength of our partnership with RCR and ECR Engines. We’ll be rooting for Rowdy and looking forward. a a sensational career.”
Since 2014, Lucas Oil has served as the official lubricant of RCR and ECR engines and is the official motor oil of ECR Engines. ECR Engines and Lucas Oil have recorded a total of 125 wins between 2014 and 2022, with eight more wins in 2023.
“This has already been an incredible season for RCR and ECR engines, and we can definitely attribute much of our success on track to Lucas Oil’s remarkable performance and continued technical support,” he said. Bob Fisher, senior vice president of ECR Engines. “Having Lucas Oil as the main sponsor of the No. 8 car at Darlington is very special to all of us at RCR and ECR Engines and we believe our partnership will give us the edge we need to have another shot at victory lane.”
Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as an industry leader, producing only the finest line of lubricants and additives available anywhere.
“We continue to see the benefits of having Lucas Oil as the official engine oil of RCR and ECR and know that it has contributed to the reliability we have shown on track this season,” he said. Access to Torrey, president of RCR. “Lucas Oil is a top-notch organization with deep racing roots and we are very grateful for their support of both the RCR and ECR engines.”
For more information and all that’s happening at RCR, visit rcracing.com.
About Lucas Oil:
Founded in 1989 by Forrest i Charlotte Lucas, Lucas oil products was created with the simple philosophy of producing the best lubricants and additives available anywhere. Lucas Oil offers the most diverse range of innovative motor oils, gear oils and additives perfected through years of research, development and specialist testing. The company’s high-performance motor and gear oils are widely recognized as best-in-class in the automotive, motorsports, marine, industrial, outdoor and motorsports markets. In total, Lucas Oil has more than 300 premium products, representing the largest variety of shelf products of any oil company in the united states with a distribution network in 48 different countries.
Lucas Oil’s commitment to motorsports includes long-standing support for high-profile regional and national racing series, and the distribution of exclusive motorsports content from around the world through MAVTV, a television network owned and operated by Lucas Oil. The company also serves as the exclusive oil and lubricant partner of Monster Jam®, the Dallas Cowboysthe Indianapolis Colts i Lucas Oil Stadium. For more information, visit www.LucasOil.com.
about Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated more than 50 years of racing and achieved more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and has won the Daytona 500 three times (1998, 2007, 2018). Its 2023 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and winner of the 2017 Coca-Cola 600 and 2018 Daytona 500 champion Austin Dillon (Chevrolet #3). RCR offers a full-time NASCAR Xfinity Series schedule Sheldon Creed (Chevrolet #2) i Austin Hill (No. 21 Chevrolet).
Contact:Jackie FranzilVice President of Communication and Collaboration
Richard Childress Racing
Cell: (336) 655-8278
[email protected]
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