Seat could ditch cars altogether by the end of the decade, bosses have told Autocar, and rebrand itself as an urban mobility brand aimed at young people.
The Spanish manufacturer, whose only electric vehicle is the 5,800-pound Mó scooter (pictured below), is also said to be looking into other aspects of “mobility solutions,” such as microcars and bicycles, ahead of the ban on the European Union to sell new ICE cars by 2035.
However, he told Autocar that any decision would likely be made in 2030, saying: “We’re keeping Seat fresh and will continue with hybrid and high-efficiency combustion until the end of the decade.
“We are now analyzing what role Seat will play in the future, when combustion [car sales] it will end
“Seat could transform itself into a mobility solutions provider/urban mobility brand for young people, like with the Seat Mó.”
Seat is also looking to grow that side of the business with a four-wheel variant, as seen with the Renault Twizy-esque Minimó at the end of the last decade before the model was abandoned due to the pandemic.
There are no plans to launch an electric car with a Seat badge before 2026if there is, boss Wayne Griffiths said at the brand’s annual conference in March.
This is due to the attraction of the young five-car brand, which by 2022 will double its lifetime sales, and also as Cupra will launch two new electric vehicles over the next two years: the newly unveiled Tavascan in 2024 and the Urban Rebel in 2025.