Leading automotive brake system manufacturer Brakes India Ltd., has diversified into the lubricants space with the launch of its new brand Revia to cater to passenger cars and commercial vehicles.
“The brake market division in India has three functions: friction and non-friction brakes and fluids and coolants. We want to expand the range of fluids and be a full-fledged player in fluids,” said S. Sujit Nayak, vice president and head of aftersales business, after launch.
According to him, gasoline vehicles will be around for longer and existing vehicle parts cannot be wished away. It would take at least 10-15 years for electric vehicles to reach significant numbers.
“Keeping the scrapping policy aside, 30 to 40 million vehicle parts need to be overhauled every year,” he said.
Stating that Brakes India is known in the auto industry for the safety components of TVS Girling, TVS Apache and TVS Sprinter, he said that engine oil plays a vital role in safety and we wanted to complete the complete range with this release.
The company will buy the lubricants from a third party and sell them through its distributors. Revia motor oil has a wide product portfolio, including five motor oil grades for passenger cars and four for commercial vehicles.
Brakes India also offers the premium fully synthetic range for SUVs and multi-utility vehicles. Revia 15W40 CK4 engine oil meets the latest BS6 standards and is suitable for all new generation engines.
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