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AI giant SenseTime unveiled a futuristic demo booth at the show, complete with a virtual assistant.
Tech companies are providing “brains and eyes” with the latest generation of cars that include artificial intelligence, 3D and chip innovations, Shanghai Daily learned at the ongoing Auto Shanghai 2023.
This shows the deep integration between digitization and the entire automotive industry.
New vehicle features include “chatting” with cars, eSports and 3D cockpit and “bird’s eye” experiences. This is a cross-cutting technology used in various industries, such as generative AI adapted to ChatGPT and immersive 3D in games.
AI giant SenseTime unveiled a futuristic demo booth at the show, complete with a virtual assistant. The assistant can “chat” with guests and provide personalized content recommendations in a ChatGPT-like style.
Passengers can enjoy a fun travel experience with AIGC (AI-Generated Content) capabilities in image and video. All of the techniques are based on the company’s latest AI tool, SenseNova, which just launched in Shanghai this month.
“Smart cars provide ideal scenarios for AGI (Artificial General Intelligence) to facilitate closed-loop interactions between smart driving and passenger experiences,” said Wang Xiaogang, Chief Scientist of SenseTime. “It offers endless possibilities.”
During the show, the company’s SenseAuto powered nearly 30 mass-produced models, which included Smart Cab and Pilot products.
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Unity shows in-vehicle 3D visualization systems.
Unity showed off its Smart Cockpit, which allows users to create and operate interactive 3D content in real-time.
It is possible to achieve high-definition 3D rendering with relatively limited computing power, which makes sense in the automotive industry.
For example, a super-realistic 3D map navigation screen can be generated while driving, with surrounding road conditions to provide the driver with unprecedented immersion. Users can visualize the car control, covering the air conditioning, windows and audio in 3D modes and easily switch to instantly convert the car space into a fully immersive eSports cockpit for players, Unity said.
Previously, the Unity engine was mainly used in the game industry, but Unity China aims to expand to more sectors in China amid growing market demand, such as automotive, manufacturing and infrastructure construction .
Also during the auto show, Horizon Robotics announced that BYD, China’s leading new energy vehicle brand, will adopt its Journey 5 system for BEV (Bird’s Eye View) perception and enter production in too much this year.
Horizon Robotics, which provides advanced driver assistance systems (ADAS) for consumer vehicles, is “committed to revolutionizing the driving experience for consumers in China.”
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Horizon signs deal with BYD at Auto Shanghai 2023.
