Mumbai: TotalEnergies Marketing India Private Limited (TEMIPL) has signed partnership agreements with two online-to-offline (O2O) automotive services aggregators in India to enhance customer touchpoints across various channels The service aggregators are VehicleCare and Automovil based in Gurugram and Bengaluru respectively. With 59% internet penetration in urban India, Indian consumers are increasingly looking for transparent, convenient and high-quality services at their doorstep. VehicleCare and Automovil offer unique automotive services to vehicle owners through their mobile and desktop applications, the company said in a press release.
The strategic partnerships between TEMIPL and the two O2O aggregators will enable TotalEnergies’ auto lubricants to reach customers at more than 750 auto service workshops across the country by the end of 2023, the statement said.
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Olivier Sabrié, President and CEO of TEMIPL, said: “The collaboration with Automovil and VehicleCare is in line with our approach to offer quality lubricants through our partner workshops, directly to consumers. The O2O channel will offer more drive-ins in our partner workshops and convenient service to our customers.”
Mridu Mahendra Das, CEO, Automovil said, “Automovil is excited to align with TotalEnergies’ O2O vision. The Automovil team is aggressively working to democratize the after-sales service ecosystem in India through the aggregation and incorporation of workshops in its network. Collaboration with TotalEnergies. will give us the right traction to offer quality to our customers.”
Arvind Verma, Managing Director of VehicleCare added: “VehicleCare is delighted to partner with TotalEnergies and we believe that our shared vision of customer centricity will allow us to better serve our customers. With this new alliance, we hope to offer – them to our customers. with a unique digital experience together with quality products to improve the life cycle of your vehicle in the most efficient and technological way.”
TEMIPL has a growing portfolio of services and products across India, including lubricants for automotive and industrial applications, LPG for domestic and commercial applications and specialty application products. The latest new service offerings include car care products and car wash services.
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