SOUTHFIELD, Michigan, March 29, 2023 /PRNewswire/ — Idemitsu Lubricants America, Inc., the largest supplier of Japanese OEM lubricants in North America, and O’Reilly Auto Parts, a leading national retailer of high-quality automotive parts, have jointly announced a nationwide expansion of their partnership. As a result of this new affiliation, all Idemitsu transmission fluids are now available through O’Reilly’s nationwide network of auto parts stores.
Idemitsu’s factory fill quality ATF and CVTF fluids are designed to meet each automaker’s exact specifications for viscosity, friction and wear protection.
Idemitsu Japanese OEM specific transmission fluids are developed explicitly for each OE vehicle’s transmission application; this way, vehicle owners benefit from the same OE quality product that their vehicle’s transmissions were designed for optimal functionality. Developed to meet the most stringent requirements of Japanese car manufacturers, Idemitsu’s application-specific formulas ensure no shifting, less clutch wear and reduced fuel and oil consumption.
Founded in 1911, Idemitsu is the world’s leading supplier of automatic transmission fluids (ATF) and continuously variable transmission fluids (CVTF) to Japanese automakers including Toyota, Lexus, Honda, Acura, Nissan, Mitsubishi, Subaru and Mazda.
“We are very pleased to partner with O’Reilly Auto Parts on such a large scale,” he says Frank Lam, Senior Manager of Idemitsu’s Aftermarket Division. “This new distribution relationship will allow more O’Reilly locations across the country, and more importantly, its automotive service and customers who own Japanese brand vehicles, to access the line of fluids from Idemitsu OE quality transmission developed specifically for your vehicles.”
For more information on Idemitsu transmission fluids, go to www.IdemitsuLubricants.com or visit your local O’Reilly Auto Parts store. For information and specific store locations, visit www.oreillyauto.com.
About Idemitsu Lubricants America, Inc.
Idemitsu Lubricants America (ILA) is a leading lubricant manufacturer committed to providing quality, innovation and service to its automotive original equipment manufacturing (OEM) customers worldwide. ILA offers unmatched production quality, ensuring maximum operational and processing performance across a full range of lubricants. From high-quality, premium synthetic motor oils to transmission fluids specifically formulated for each manufacturer’s transmission, Idemitsu can provide environmentally friendly and cost-effective lubricant solutions that help maximize performance and efficiency. For more information, go to: www.IdemitsuLubricants.com.
CONTACT: Alex Moreira
Idemitsu Lubricants America, Inc.
248-331-5763
[email protected]
SOURCE Idemitsu Lubricants America
