The company blames supply chain problems.
April 18, 2023 at 8:12 a.m. ET
In the first quarter of 2023, Porsche delivered 17,440 cars in the United States, which is almost 34 percent more than a year ago and the highest first quarter result to date.
However, the company appears to be struggling with sales of all-electric cars, despite this “strong demand”.
In the first quarter, Porsche sold 1,527 Porsche Taycan electric cars (all versions), which means a decrease of 20.7% year-on-year because “Persistent problems with components slowed deliveries.” The good news is that volume improved slightly, compared to the third and fourth quarters of 2022.
Kjell Gruner, President and CEO of PCNA explains: “Despite such strong demand and records, we are still feeling some of the supply chain issues that affect the entire industry.”
According to Porsche, sales of all-electric cars account for 8.8 percent of total volume, while together with plug-in hybrids, the share was 11.5 percent. That means plug-in hybrids account for 2.7 percent or about 470 units. Unfortunately, Porsche does not disclose sales of the Panamera and Cayenne plug-in hybrids.
Porsche plug-in cars for sale:
- BEV: 1,527 (20.7% less year-on-year) and an 8.8% share
- PHEV: 470 estimated and 2.7% share
- Total: 1,997 estimated and 11.5% share
For reference, in 2022, Porsche Taycan deliveries in the US amounted to 7,271 (10.4 percent of the total), which was 23 percent less than in 2021.
Cumulatively, Porsche Taycan deliveries exceeded 22,700 (since the fourth quarter of 2019).
This year, in addition to ongoing supply issues, the Porsche Taycan is no longer eligible for the federal tax credit ($7,500), which will also make sales a bit more difficult. The incentive is not as important as in the case of mainstream models, but it is a negative factor.
In the not-too-distant future, the Porsche Taycan (Taycan, Taycan Cross Turismo and Taycan Sport Turismo) will be joined by a larger volume all-electric Porsche Macan. Time will tell whether plug-in hybrids (Panamera and Cayenne) will survive the end of the decade or not because many premium brands are switching to 100% BEV.
Detailed results:
*PCNA reports new car sales from January 4, 2023 through March 31, 2023.
