The end of a major US retailer could be on the horizon after it filed for bankruptcy for the second time in five years, just days after announcing major layoffs. The largest business of its kind in America, the first store opened 73 years ago.
On Friday, April 14, David’s Bridal informed the Pennsylvania Department of Labor that the company was “in the process of evaluating its strategic options, including a sale as a going concern, a sale of certain assets and intellectual property Intellectual property or a possible liquidation of part or all of the company and the limited reduction or the entire company resulting from the validity and elimination of employees’ jobs…”
The filing goes on to say that “the locations where mass layoffs and/or plant closings are likely to occur are all locations within the company…”.
The photo below is from David’s Bridal Spring/Summer 2017 presentation in New York City.
Layoffs for David’s Bridal corporate employees began on April 14, with a second round planned in a single day between May 13 and May 27. The final corporate cuts would take place on a specific day between June 12 and August 11. one in May, are not known or not included in the presentation.
Andrea Dauphinee, David’s Bridal’s senior vice president of human resources, said at the filing that distribution center employee layoffs will occur one day between June 12 and June 26, and store employee cuts will will produce on an unannounced or undetermined date between June 12. and August 11, 2023.
Today, David’s Bridal filed for Chapter 11 bankruptcy for the second time in five years. The first presentation occurred in November 2018.
CNN reports that in the bankruptcy filing, David’s Bridal said one of its biggest challenges is “A growing number of brides are opting for less traditional wedding dresses, including economy wedding dresses.”
All approximately 300 David’s Bridal stores and the company’s website remain open and continue to accept returns, exchanges and gift cards.
There are four David’s Bridal locations in Iowa (Marion, Clive, Davenport and Sioux City), two in Nebraska (Lincoln and Omaha) and six in Wisconsin (Ashwaubenon, Brookfield, Eau Claire, Grand Chute, Greenfield and Madison).
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