Idemitsu Lubricants America (ILA) has announced the promotion of Michael Park from Senior Director to Vice President of AMO/OES Divisions and Dealer Accounts.
After joining the Idemitsu team in 2011, Park became the architect of the organization’s national bulk oil program. Not only did he lead the company’s distribution capabilities nationally, but he developed strong relationships with distributors who, at the time, were less familiar with the Idemitsu brand. He achieved this by setting new performance benchmarks, with attention to detail and a distribution strategy that catapulted Idemitsu into a dynamic, flexible and reliable partner for major OEMs. Under Park, Idemitsu consistently won top OEM supplier awards, with some of America’s largest and fastest growing OEMs trusting Idemitsu for both bulk and dropshipping programs.
Since taking over the reins of the Aftermarket division, Park has successfully restructured the group to enable greater cross-functionality designed to exceed customer expectations. Whether this included bulk oil distribution, creating nationwide drum ship programs or introducing more sustainable customer SKUs, Park’s vision has been to keep Idemitsu’s focus on innovation aftermarket, customer service and product development.
“With such phenomenal results and growth, despite a challenging post-Covid period for the industry as a whole, Mike is the natural choice to lead and steer Idemitsu Lubricants America into the future,” says Kazumi Kikuchi, ILA President. “His deep understanding of the lubricants industry, strong relationships with valued customers and partners, and his passion for embracing the Idemitsu culture is what makes Mike such a strong leader and a perfect choice for this new position.”
