Electric vehicles seem to be working well for companies like Amazon and Hertz and could have a similar impact when it comes to pizza delivery.
03 April 2023 at 11:37 a.m. ET
Not long after Amazon and Hertz announced their electric vehicle campaigns, we started learning about other companies with similar plans. We recently shared that Domino’s Pizza has invested in a fleet of electric vehicles and now it looks like it’s already paying off.
Domino’s Pizza now has a full fleet of Chevrolet Bolt electric vehicles that are custom wrapped with the company name and coined phrase. “en-pie-ronmentally friendly.” Electric vehicles are already delivering pizzas in Metro Detroit from nine different locations.
In accordance with Automotive news, Domino’s franchisee Dally Investment has already taken delivery and wrapped 25 Chevrolet Bolt EVs as part of a plan to grow the fleet to a whopping 800 units. The goal may be to protect the environment and save money on fuel and maintenance, but it also attracts the attention of customers as well as potential employees.
You don’t have to like electric vehicles or own an electric vehicle to admit that futuristic vehicles will almost certainly get your attention. Add the red, white, and blue Domino logo to the Bolt’s quirky hatchback, and we can tell you from personal experience that it’s hard to miss, especially when compared to the wide variety of personal cars that pizza delivery employees tend to drive. to drive.
Dally’s COO Wade Ross admits that, in addition to the latter, one of the main reasons Domino’s chose this path was marketing. He shared:
“There are a lot of different driver jobs with DoorDash, Uber Eats. So attracting good, qualified drivers has been difficult, and offering a company vehicle is a great benefit that can attract drivers.”
Drivers can now choose to use a fleet electric vehicle and avoid the wear and tear on their car, not to mention the hassle of having to be reimbursed by the company for their miles/fuel. Thanks to the increased delivery operations of a growing number of companies, it’s harder for pizza chains like Domino’s to attract drivers. Electric vehicles work to differentiate the business from its rivals.
In addition to attracting drivers, Bolt EVs can also work to grow Domino’s loyal customer base. Once people get interested based on the new electric vehicles, they can start ordering from the company and continue to do so in the future. Interest in electric cars is certainly growing, and people want to see and learn about them. Ross added:
“Face-to-face interaction with customers and talking about our cars, it brings a more positive atmosphere. It’s attracting more customers, repeat customers, and it gives us an opportunity to sell our brand.”
All that said, electric vehicles only make sense for work. Dealing primarily with local deliveries means they don’t really have to rely on public fast-charging infrastructure. Most of the driving is urban and suburban, which is where EVs really shine. They are more efficient at lower speeds and in stop-and-go traffic, thus offering maximum autonomy in these environments.
Once a Domino’s Chevrolet Bolt has finished its shift, it can be charged overnight. Dally has already installed EV chargers in Domino’s stores.
