CHEVRON Philippines Inc. (CPI), the marketer of the Caltex brand of fuels and lubricants, recently partnered with Goodyear Philippines to add a new benefit to the Caltex StarCard: a discount on Goodyear consumer tires.
The Caltex StarCard is a fully adaptable card payment service. It allows owners to have complete control and convenience when it comes to fleet management. Customers can enjoy discounts and promotions on Caltex lubricants products using their Starcard at all Caltex stations nationwide.
As Goodyear’s partners with Chevron, StarCard users can now use their fleet card as a gift card to enjoy a minimum 5% discount when purchasing any of Goodyear’s consumer tires included in the program . The partnership will also give StarCard holders access to exclusive and additional Goodyear offers.
“We know that fuel and tires are expensive for a vehicle owner, and we want to give our customers more access to their fleet needs by reducing costs. With this partnership, we will further advance Goodyear’s mission of “ensure our customers always have a great driving experience. Caltex has been in the industry for nearly a century. This is a testament to their passion and commitment to serving the community. We can’t think of anyone better to partner with and we are very grateful to Caltex for their trust,” said Mary Mel Balazo, Goodyear Philippines Inc. market leader.
In its more than 100 years in the industry, Goodyear Philippines has worked hard to provide Filipinos with a better driving experience through high-quality tires. Likewise, Chevron also strives to serve the communities in which it operates with quality products. CPI also collaborates with companies and organizations that share the same mission of improving the lives of Filipinos.
“Customer needs are changing and we must learn to evolve with them. At Caltex we prioritize serving our customers’ needs. This is a good partnership because Goodyear is very customer-centric. With our shared core values of serving the our customers, working with Goodyear is truly an honor for us,” said Jimmy Zuluaga, Business-to-Business Manager for CPI Fuels and Lubricants.
