India, March 23, 2023: Happy Easy Rides (HER), one of the leading car rental companies in India, has announced a massive expansion of its operations by adding more than 150 cars to its already extensive inventory. Further, the company, driven by the ambition to spearhead the unorganized but highly profitable car rental business, has set, by FY25-26, the target of managing a massive fleet of 500 cars in 30 cities including metros like Kolkata and Mumbai. and Tier 2 and emerging cities like Jaipur, Lucknow and Indore.
India, March 23, 2023: Happy Easy Rides (HER), one of the leading car rental companies in India, has announced a massive expansion of its operations by adding more than 150 cars to its already extensive inventory. Further, the company, driven by the ambition to spearhead the unorganized but highly profitable car rental business, has set, by FY25-26, the target of managing a massive fleet of 500 cars in 30 cities including metros like Kolkata and Mumbai. and Tier 2 and emerging cities like Jaipur, Lucknow and Indore.
Established in September 2021 by co-founders Lalit Rajwanshi and Nimay Sharma, who are currently the CEO and CFO of HER respectively, Happy Easy Rides has seen phenomenal growth in the last 18 months across Delhi NCR, Goa, Chandigarh and Dehradun. Behind this anticipated growth of the car rental company, Phase II of its expansion, is the dedication of the HER core team, which handles operations comprehensively. Attesting to the company’s hard work and customer-centric attitude, it is worth noting that in the short span of its operations, HER has grown at an impressive CAGR of 30 percent.
Established in September 2021 by co-founders Lalit Rajwanshi and Nimay Sharma, who are currently the CEO and CFO of HER respectively, Happy Easy Rides has seen phenomenal growth in the last 18 months across Delhi NCR, Goa, Chandigarh and Dehradun. Behind this anticipated growth of the car rental company, Phase II of its expansion, is the dedication of the HER core team, which handles operations comprehensively. Attesting to the company’s hard work and customer-centric attitude, it is worth noting that in the short span of its operations, HER has grown at an impressive CAGR of 30 percent.
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Enthusiastic about the expansion plan, Mr. Lalit Rajwanshi, CEO, Happy Easy Rides said, “We are on a robust journey of expansion so that we can reach out to more and more people, who are increasingly in need of an easy car rental facility. We started this journey entrepreneur to create a niche for us in the market and we realized that car rental has great potential in cities as people travel more regularly and can afford to pay a certain amount as a premium to travel more comfortably , without having to. break the bank. With each passing day, we strive to realize our determination to lead the industry, which until now has only existed in an unorganized way. We strongly believe that we will revolutionize the rental domain cars in India”.
With a vast experience of over 10 years in the car rental space coupled with his executive experience in several notable companies such as Voler Cars, Heartz, Victoria Cars, HCL Tech, YouTube and AmEx, Lalit leverages his skills to first order operations. to drive HER’s profitability. His industry knowledge and interpersonal skills are among the driving forces behind the smooth and harmonious operation of the company, as well as the sought-after consumer experience.
Likewise, the astute business acumen and team player spirit of Mr. Nimay Sharma, like Mr. Lalit, guarantees the solid financial base of HER. To meet the heavy financial demands of the company, as CFO, Nimay draws on his experience in different niches of the world of finance. His expertise includes business and financial analysis, corporate finance, banking relationships, business strategy, team building and client relations. In addition, his deep knowledge of the start-up ecosystem, especially SMEs and MSMEs, is critical to solving the many challenges facing initiatives like Happy Easy Rides.
On the expansion, in a note similar to that of Mr. Lalit, Mr. Nimay Sharma, Chief Financial Officer, Happy Easy Rides said, “We are very excited to launch the expansion of Happy Easy Rides. India is a growing economy and the changing lifestyle that comes with such rapid growth suggests that there is a high demand for easy-to-rent cars.Furthermore, today’s consumer is waking up to the fact that owning a car is an expensive affair, no matter how useful a car is, especially in the fast-paced metro life . Leasing is therefore an attractive option as you can now enjoy the benefits of cars, without the hassle of a heavy purchase. We strive to meet this need, with the firm belief that the joy of driving is for to everyone, regardless of how good a heel they are.”
Informing Happy Easy Rides’ vision lies a simple idea: the comparative advantage of renting cars over owning them. Happy Easy Rides makes a strong case for renting a car, which is also widespread on the Internet. The company aims to convince consumers that they can save themselves the debilitating task of considering margin money, the loan, the interest rate, insurance, processing fees and other complicated decisions involved in buying a simply renting a car. Also, recognizing the huge potential of the informal car rental sector, which has room for growth even in Tier 3 cities, Happy Easy Rides strives to fill a huge gap in the market by targeting a huge population that is willing to pay a premium. on car hire and need a car serviced regularly but can’t afford to buy one. As a result, HER not only attracts a broad consumer base through affordable rental options, but also conducts a comprehensive background check, ensuring customers have a valid driver’s license and ID, so that the general road safety as well as the sanctity of the industry. , are maintained.
The idea of launching the bombing was conceived long before it began. The co-founding duo began conducting the market research needed for the initiative in June 2021, when the pandemic was still raging. The market study was followed by fundraising, which was achieved in August of the same year before the first set of cars and the initial workspace was launched in September, when the journey of the brand started in full swing. A few months before its second birthday, Happy Easy Rides is poised to completely transform the car rental industry.
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