You can also specify any Aston Martin in the new online configurator.
March 17, 2023 at 10:23 PM ET
The 2023 Formula 1 season has begun and the Aston Martin Aramco Cognizant Formula One Team secured a podium finish at the Bahrain Grand Prix from Fernando Alonso. Following this momentous achievement, Aston Martin has launched a new online configurator which shows customer cars being configured alongside the winning F1 car.
Aston Martin’s new online configurator allows customers (and fans) to design their dream DBX707 in the high-performance environment of the Aston Martin Aramco Cognizant Formula One Team pit garage, a world first for any car manufacturer. Customers, dealer partners and fans can now experience the creation of a bespoke hot SUV in the setting of a Formula 1 garage.
Gallery: Aston Martin DBX707 F1 Garage Configurator
9 Pictures
The new digital environment features Aston Martin’s AMR23 Formula 1 car inside the garage, giving users the chance to be inspired by the pinnacle of motorsport engineering and design when creating their own Aston unique martin
The online configurator also displays the Bahrain Gulf Air Grand Prix third place trophy in ultra-high-definition 3D detail, allowing users to zoom in and explore every detail.
Notably, the revamped online configurator can also build any other Aston Martin, including the recently unveiled DBS 770 Ultimate.
Customers and fans can also download a personalized brochure of their unique setup, share their favorite designs on social media and book a test drive at any point in the process. The configurator also celebrates Aston Martin’s 110th anniversary by providing an additional virtual environment of the historic Brooklands circuit, the location of the marque’s first forays into racing.
Renato Bisignani, Aston Martin’s head of global marketing and communications, said his research revealed that 90 percent of his customers are passionate about Formula 1. He believes the new configurator will create more synergies between the track and the road, allowing customers to specify everything. of Aston Martin models from the pit garage.
“Our configurator has always been designed to engage, excite and inspire, with more than half of our customers now using this digital tool during their shopping journey. We are therefore committed to further expanding its offering and developing unique features as part of our focus on delivering luxury digital experiences to our customers,” commented Bisignani.
