LOUISVILLE, Ky. – Shell Rotella is ready for the Mid-America Trucking Show (MATS).
In a press release, the company announces that its MATS booth will be “action-packed with interactive exhibits for everyone.”
“Visitors will enjoy fun and games shooting Plinko and maneuvering through a miniature obstacle course with remote control trucks,” the press release states. “Fans will have the opportunity to show their support for the truck drivers by placing an encouraging and thankful note on the Shell Rotella Wall of Appreciation.”
Fans will also have a chance to see the 2021 SuperRigs winner: Truett Novosad’s 2005 Peterbilt 379.
Shell Rotella will also announce the dates and location of the 2023 SuperRigs competition, a hotly contested truck beauty contest for actively working trucks.
In addition, the brand will also discuss the new Shell Rotella T6 10W-30 heavy-duty motor oil, the expanded MyMilesMatter program, the Class 8 truck sweepstakes and more.
“Several influencers will bring attention to the experience, including Trucking with Tay, Farmer Grayce and The Boston Trucker, who will elevate the MATS experience by engaging with fans and sharing event updates on their social media platforms,” said the press release.
Shell Global Solutions OEM Technical Director Karin Haumann will educate the MATS crowd with a speech on the role of synthetic oils and other lubricants in helping to improve fuel economy and reduce costs.
MATS will be held March 30-April 1 at the Kentucky Expo Center in Louisville.
In addition, Shell Rotella is launching a year-long effort to support the St. John’s Truckers Relief Fund. Christopher starting with an online auction of a custom Louisville Slugger bat autographed by Cal Ripken Jr., with all proceeds going to St. Christopher.
The Trucker News Staff produces engaging content not only for TheTrucker.com, but also for The Trucker Newspaper, which has been serving the trucking industry for over 30 years. With a focus on drivers, the Trucker News Staff aims to provide relevant and objective content related to the trucking segment of the transportation industry. The Trucker News Staff is based in Little Rock, Arkansas.
