Global automotive brand JLM Lubricants announced that it will launch JLM Portugal at ExpoMECANICA, Exponor – Fira Internacional de Porto, April 14-16.
The event will be attended by Darren Darling, founder of the renowned DPF network of doctors and long-standing JLM brand ambassador, Gilbert Groot, founder and managing director of JLM, Jeroen Schutz, international sales director of JLM and the commercial director of JLM Portugal Manuel Pena, according to JLM.
“We have had our sights set on Portugal for some time. The lubricants and additives market is strong with the notable trend of repair over replacement and products over parts. But any dedicated JLM presence in Portugal had to be led by the right person, which we now have in Manuel,” said Groot. “He brings many years of experience in lubricants and additives after working with other automotive brands from first level Manuel understands our products and, crucially, how they are positioned with technicians, dealers and motorists.”
Groot also announced that Darling will present his knowledge of DPF and diagnostics in a series of seminars over the three days, supported by Pena.
“What’s so exciting about exhibiting is the opportunity to talk to technicians and distributors about JLM lubricants and highlight the JLM products that are already in demand in Portugal and many more,” said Pena. “When technicians use JLM products every day in the workshop and dealers recommend them, it’s a win for everyone, including the rider.”
For more information, contact Manuel Pena via [email protected].
