NEW DELHI: State-owned Hindustan Petroleum Corporation Ltd has signed a branding agreement with the US major Chevron to manufacture and market the latter Caltex brand of premium and proprietary lubricants in India.
HPCL will manufacture and market Caltex products under the long-term trademark agreement with Chevron Corporation subsidiary Chevron Brands International LLC. Products will include Havoline and owned by Chevron To work branded lubricants, the company said Monday.
Interestingly, HPCL was born out of the nationalization of Caltex, as well as Esso and Burmah Shell — between 1974 and 1976. The lubricants deal, in a way, marks a homecoming for the Chevron brand. The busy Indian lubricants market is highly competitive and is dominated by IndiaOil’s SERVO and BP’s Castrol brands.
The deal with Chevron gives HPCL a premium global brand to take on rivals. For the US major it means leveraging the Indian partner’s established marketing and production infrastructure to expand in a growing auto market.
“The partnership paves the way to leverage HPCL’s market leadership to add value through a broader premium product offering to Indian consumers,” HPCL Chief Marketing Officer Amit Garg said.
“HPCL is the market leader in India, and together we plan to leverage the strength of the Caltex brand and our portfolio of premium products.” Brant fishsaid the president of Chevron International Products.
HPCL will manufacture and market Caltex products under the long-term trademark agreement with Chevron Corporation subsidiary Chevron Brands International LLC. Products will include Havoline and owned by Chevron To work branded lubricants, the company said Monday.
Interestingly, HPCL was born out of the nationalization of Caltex, as well as Esso and Burmah Shell — between 1974 and 1976. The lubricants deal, in a way, marks a homecoming for the Chevron brand. The busy Indian lubricants market is highly competitive and is dominated by IndiaOil’s SERVO and BP’s Castrol brands.
The deal with Chevron gives HPCL a premium global brand to take on rivals. For the US major it means leveraging the Indian partner’s established marketing and production infrastructure to expand in a growing auto market.
“The partnership paves the way to leverage HPCL’s market leadership to add value through a broader premium product offering to Indian consumers,” HPCL Chief Marketing Officer Amit Garg said.
“HPCL is the market leader in India, and together we plan to leverage the strength of the Caltex brand and our portfolio of premium products.” Brant fishsaid the president of Chevron International Products.
