The most and least popular car brands among US women

An interesting new study from S&P Global Mobility has revealed which automakers are the most popular among female buyers in the United States, and the results may or may not surprise you.

The study analyzed vehicle popularity among female shoppers using two methods. The first part of the study looked at the proportion of men and women who buy vehicles of certain brands, while the second part determined the higher volume of registrations among women.

S&P Global Mobility revealed that Buick is the automaker with the highest representation of female buyers, with 55% of its sales to buyers, well above the industry average of 41.2%. Buick was followed by Mitsubishi with 51.4 percent, Mini with 51.1 percent, Lexus with 50.4 percent and Infiniti with 49.6 percent, while both Mazda and Kia sold the 49 percent of new vehicles to female buyers.

Read: Consumer Reports Says BMW Makes Best Cars, Land Rover Worst

Toyota was the automaker that sold the most new vehicles to female buyers in 2022. In fact, the company sold 606,985 vehicles to female buyers last year, representing 43.3 per percent of its total sales in the United States. It was followed by Honda with 363,799 units, Chevrolet with 340,999 units, Ford with 313,477 units and Hyundai which sold 294,380 vehicles to female buyers.

There are some brands that don’t really appeal to as many female shoppers. Ram proved to be the least popular among female shoppers, with only 17 percent of its buyers being the fair sex. It was followed by GMC (28.7%), Ford (31.1%), Tesla (33.1%) and Dodge (33.9%).

Marc Bland, director of diversity at S&P Global Mobility, says a number of factors explain Buick’s popularity among women. For example, GM has an all-female retail network with female dealer managers and department managers. GM CEO Mary Barra is also popular with shoppers and has made safety a priority at the automaker, something that has resonated with female customers. Also, Buick’s lineup consists solely of compact and mid-size SUVs.

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