PRESS RELEASE
Published on March 1, 2023
Global industry analysis
In four-wheeled vehicles, heated windshield wiper fluid, also known as windshield wiper, is used as a cleaning agent to improve windshield visibility. This fluid is used to clean road dirt, tree sap, bird droppings, insects and other debris. It also protects against refreezing and melts light frost and ice, which can cause unexpectedly damaging glare.
In addition to cleaning, the heated cleaning liquid also serves as a disinfectant. The antifreeze qualities of heated washer fluid are usually derived from the typical methanol component of the fluid. The main ingredients are methanol, water, detergents, stabilizers and dyes. Under a variety of weather conditions, the heated cleaning fluid provides great cleaning performance. Antifreeze and other additives included in the right fluids help keep the fluids fluid and free of microbes.
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Heated Windshield Wiper Fluid Market: Dynamics
The heated cleaning fluid market is mainly an organized sector that contributes a fairly high percentage. Manufacturers of heated windshield wiper fluid are very focused on improving the functional properties by adding performance additives to make it greener. De-icing washer fluid is the best-selling cleaning fluid of all fluids.
Product innovations to make low-VOC heated windshield wiper fluid are gaining importance among major market players. Retailers prefer the concentrated/dilutable type of heated cleaning fluid because of its convenient packaging type as it reduces inventory space and can be easily displayed for product promotion and sales..
Heated Wiper Fluid Market: Drivers and Restraints
Increasing traffic of light motor vehicles, especially SUVs (Sports Utility Vehicles) as well as the heavy commercial vehicle segment with a tendency to spend on vehicle care and maintenance is a key driver for the market growth of heated windshield wiper fluids. Demand for heated cleaning fluid in extreme weather conditions as well as in tropical climate zones is another driving factor for product sales.
However, heated cleaning fluid contains methanol, a poisonous alcohol that is a volatile organic compound. It is dangerous even in small amounts to human health and the environment. Stringent regulations on the use of existing VOC levels of heated cleaning fluid may hamper product sales in the forecast period.
Heated Wiper Fluid Market: Segmentation
| Product type bases |
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| VOC (Volatile Organic Content) basis |
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Heated Wiper Fluid Market: Regional Outlook
The heated cleaning fluid market can be segmented on the basis of geographical region such as North America, Latin America, Western and Eastern Europe, Asia Pacific, Japan, Middle East and Africa. The market would be driven by volume across all regions and car types.
North America and Europe are the main markets for heated windshield wiper fluids due to the high demand for luxury and high-end vehicles. Demand for washer fluid defroster is expected to grow significantly in regions such as North America and Europe. The global heated cleaning fluid market is expected to grow at a healthy rate during the forecast period.
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Heated Wiper Fluid Market: Key Players
The key actors identified are:
- SPLASH Products Inc.
- ITW Global Brands
- Gotham Industries Inc.
- Recochem Inc.
- Hall-Chem Manufacturing Inc.
- Lubri Delta Inc.
- Nemco lubricants
- The Berkebile Oil Company, Inc
- Camco Manufacturing, Inc.
- Prestone Products Corporation
- Coolants Plus Inc.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically supported and industry validated market data. It also contains projections using an appropriate set of assumptions and methodologies. The research report provides analysis and insights by market segments such as geography, technology, and applications.
The report includes a comprehensive analysis of:
- Market segments
- Market dynamics
- Market Size
- Supply and demand
- Current trends/problems/challenges
- Competition and companies involved
- technology
- value chain
The regional analysis includes
- North America (USA, Canada)
- Latin America (Mexico, Brazil)
- Western Europe (Germany, Italy, France, United Kingdom, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia and New Zealand)
- Japan
- Middle East and Africa (GCC, South Africa, North Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, input from industry experts and industry participants across the value chain. The report provides an in-depth analysis of the main market trends, macroeconomic indicators and driving factors along with market attractiveness by segments. The report also maps the qualitative impact of various market factors across market segments and geographies.
Highlights of the report:
- Detailed overview of parent market
- Change in market dynamics in the sector
- In-depth market segmentation
- Historical, current and projected size of the market in terms of volume and value
- Trends and recent developments in the sector
- Competitive landscape
- Strategies of key players and products offered
- Potential segments and niches, geographical regions showing promising growth
- A neutral perspective on market performance
- Essential information for market players to maintain and improve their footprint on the market.”
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