Havoline, owned by Chevron, is a brand of motor oil that supplies gasoline-powered automobiles, tractors, fleets and recreational vehicles. Your most valuable asset is protected by Havoline with Deposit Shield Technology engine lubricants, suitable for both new and high-mileage engines.
The oil and gas company highlights three oils in this campaign; Havoline Motor Oil, Havoline PRP-DS Synthetic Motor Oil and Havoline Synthetic Technology Motor Oil. Their ad copy reads, “The motor oil that easily protects your engine.” Their products, traditional superior motor oil with Deposit Shield technology, are made to protect against sludge, pollution and deposits in older engines. purpose-built with state-of-the-art additive technology for continued wear prevention, with high mileage options.
Havoline motor oils have been trusted and tested by customers around the world for over 100 years to deliver efficiency and engine protection in everything from Formula 1, NASCAR and Le Mans to the rigors of everyday driving. Engine deposits reduce speed and fuel efficiency by causing friction. Even under the most challenging driving circumstances, Havoline’s Deposit Shield technology helps protect engine components from the relentless onslaught of damaging deposits and wear.
The campaign was launched in the second week of February on uni-post billboards and bridges, by Emirates Neon Group (ENG).