Valvoline Cummins has launched the “Switch to Synthetic” campaign, encouraging consumers to switch to fully synthetic motor oil for the best protection of their vehicles.
The campaign emphasizes the brand’s belief that all cars deserve the best car care and should be looked after. Keeping this thought in mind, the brand associated with 98.3 FM Radio Mirchi Fame RJ Naved, who is also known as Mirchi Murga for the campaign.
In this digital video, RJ Naved in his usual avatar, randomly calls a car owner acting as a mechanic and plays pranks on them.
Watch the video here:
Speaking of the campaign, Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JVsaid“I believe that humor is one of the highest forms of intelligence. It can be very insightful and inclusive, thus increasing the receptivity of the audience. For a long time, it has been a common axis with all car owners that synthetic motor oils are elusive for them and not their reach. Through our Switch to Synthetic campaign and our range of synthetic all-weather motor oils, we want to dispel the myth. We as a brand are committed to continuous innovation and with these products we have democratized access to fully synthetic motor oil for the masses. It’s time for everyone to switch to synthetic for unmatched performance and engine protection.”
As for the campaign, RJ Naved said, “Mirchi Murga has a huge fan base and reaches social media and radio because of his humor. When Valvoline launched its range of synthetic all-weather motor oils and wanted to spread the value and the benefits that its synthetic oils bring for all types of cars through its ‘Switch to synthetic’ campaign, Murga became a colossal platform to reach the public and at the same time benefit from the virality of our content “.
