VP Racing Fuels, Incworld leader in performance fuels, lubricants and additives, is proud to announce a new line-up of licensees for the brand’s merchandising program.
“VP Racing’s licensing program is run with one goal in mind, to expand the brand’s reach and play an important role in building the brand in the US and globally,” he said. Bob Merz, VP Licensing and Brand Management. “Our licensees are chosen for their quality design, manufacturing capabilities and diverse distribution networks.”
Pacific Swell BrandsVP Racing’s exclusive licensing agency, secured deals on a wide range of automotive and lifestyle products including:
– High quality stainless steel wall art by Chrome Domz
– Clothes and hats from CPTN Apparel
– Clothing and hats for Craton racing circuits
– Barware by Cymba
– Decalcomania stickers
– Desperate Enterprises metal signs
– 1:18, 1:24, 1:43 and 1:64 scale diecast vehicle replicas, scale petrol pumps, dioramas, shop tools and vehicle lifts from Greenlight
– Hoch Brands car load management
– Kelly Telfer licensed paintings, prints, posters and t-shirts
These licensees join an established portfolio of VP licenses, including Castline diecast vehicles for M2 Machines, Mattel for Hot Wheels and Matchbox diecast vehicles, and Mr. Brands for car accessories.
“We’re very proud of the work we’ve done with VP Racing,” he said Vivian Velasco, president of Pacific Swell Brands. “VP Racing is not only a great brand with wide recognition among fans of all motorsports, but they are also great partners with their licensees and support their efforts to bring the products to the fans.”
For more information on VP Racing and its products for racers, enthusiasts and general consumers, visit vpracingfuels.com.
