LEHIGH VALLEY, Pa. – The Greater Lehigh Valley Automobile Dealers Association held a press conference today to provide a first look at several new models being introduced at the 2023 Lehigh Valley Auto Show. Eleven vehicles were exhibited:
2023 Mercedes EQS450X – Mercedes Benz Lehigh Valley
2023 Porsche TYCAN – Porsche Lehigh Valley
2023 Infinity QX60 – Bennett Infiniti
2023 Maserati MC20 – Bennett Maserati of Allentown
2023 Jeep Grand Cherokee 4XE – Kelly Auto Group
2023 Mitsubishi Outlander PHEV – Kelly Auto Group
2023 GMC Denali Pickup Truck – Star Buick GMC
2023 Chevy Camaro – Outten Chevrolet of Allentown
Plus three custom vehicles/tuners from this year’s new custom pavilion
The show will once again take place on Lehigh University’s Goodman Campus and run from Wednesday, March 22nd through Sunday, March 26th. This year’s show will mark its 24th anniversary. It will feature more than 145,000 square feet of new cars, trucks, crossovers, SUVs, trucks and motorcycles in four locations: Stabler Athletic and Convocation Center, Rauch Fieldhouse, a Custom/Tuner Pavilion and Goodman Hall.
Dancers from Ely Dance Studio kicked off the press conference with an exciting dance to the song RIGHT HERE, RIGHT NOW as a video played showing the evolution of the automobile. Dan Moyer, Executive Director of the Greater Lehigh Valley Auto Dealers Association, took the podium to announce that the 2023 Lehigh Valley Auto Show will be the most exciting and comprehensive auto show ever. The 2023 Lehigh Valley Auto Show will be different from previous auto shows, starting with a new entrance location at the top of the lot next to Stabler. There will be directional signs to guide our visitors to each building. We’ll have new vehicles, classic vehicles, muscle cars, trucks, and the all-NEW custom/tuner vehicle section. The 2023 Lehigh Valley Auto Show will have more manufacturer vehicles than the Philadelphia Auto Show.
This year’s Auto Show Chairman Keith Muir, Vice President of Star Buick GMC, took the podium to reinforce the importance of the Lehigh Valley Auto Show to our community and how this year will be one of better Keith was followed by Downshift Nation’s Ozzy Munoz and Autoholics’ Jecci Clark, who have partnered with the show to feature custom vehicles in the Custom Pavilion.
Some of the highlights of this year’s show include a racing simulator on Friday, March 24, from 4:00 pm to 9:00 pm, the Lehigh Valley Phantoms players and their mascot on Thursday, March 23, the dancers Irish by O’Grady Quinlan on Friday, March 24, Miss Pennsylvania Alysa Bainbridge and Miss Outstanding Teen on Saturday, March 25. This will be an amazing show for all, whether you are a car enthusiast, just browsing or here to make a purchase decision.
GLVADA, the Greater Lehigh Valley Auto Dealers Association, connects consumers with the latest developments in the automotive industry through the annual Lehigh Valley Auto Show. It allows consumers to see each make and model in one area. It also educates interested parties about the variety of job opportunities available in the automotive retail industry. Pre-Covid new car dealers were the third largest employer in the Lehigh Valley.
The Lehigh Valley Auto Show is designed for the consumer to inspect every angle of the vehicle’s interior and exterior in a pressure-free environment. Product specialists in each manufacturer space are there to answer any questions you may have about the vehicles.
In 2022, GLVADA and our distributors combined, gave back more than $1.1 million to wonderful organizations in the Lehigh Valley.
Volunteers are needed for this year’s show. Volunteers will have four-hour shifts and receive a free t-shirt. To volunteer, contact Dan Moyer, Executive Director of the Greater Lehigh Valley Auto Dealers Association at dmoyer2@ptd.net or 610-973-5496. For more information about the auto show, including directions, visit www.glvada.org.
The show will be open:
Wednesday March 22 from 4:00pm to 8:00pm for our community days. (First responders, medical personnel and veterans) receive free admission.
Thursday March 23 from 9:00 a.m. to 8:00 p.m
Friday, March 24 from 9:00 a.m. to 8:00 p.m
Saturday March 25 from 9:00 a.m. to 8:00 p.m
Sunday March 26 from 9:00 a.m. to 5:00 p.m
Price: $9.99 for adults, $7.99 for seniors (55+), and $7.99 for children (6-14). Children under the age of five have free entry.
Tickets can be purchased online at glvada.org or at the door. Parking is free.
Founded in 1998, the Greater Lehigh Valley Auto Dealers Association is comprised of 63 new franchise car dealerships responsible for 6,370 jobs, with a combined annual payroll of more than $390 million (according to the Economic Impact Study of the 2018 auto industry by Auto Outlook, Inc.) The association produces several major events each year, including its flagship event, the annual Lehigh Valley Auto Show. The association and its member dealers are very active in the community, supporting area nonprofits as well as programs that recognize and educate local automotive technology students. The partnership’s goal is to help consumers get the most out of their experiences with the group’s member dealerships, while doing their part to help the communities where its members live and work.
Information provided to TVL by:
Tiffany Sondergaard
PR Liaison Event Planning Specialist
–ts PR and event planning
www.tseventplanning.com
