The global brand puts the spotlight on mechanics every March in thanks for keeping the world moving
LEXINGTON, Ky., February 20, 2023 /PRNewswire/ — The global products business of Valvoline, a global automotive leader powering the future of mobility through innovative fluid and lubricant products, today launched its fourth annual Mechanics Month, a campaign to celebrate the impact of mechanics around the world.
The month-long initiative will highlight the contribution of mechanics in more than 60 countries around the world. The effort will celebrate the importance of mechanics as knowledgeable professionals who are critical to keeping engines running and people moving forward. Participating countries will show appreciation to industry professionals through social media, giveaways, paid advertising and individual market-specific events to enhance consumer awareness.
“Behind every vehicle on the road is a trusted mechanic,” he said Katie Reed Hurst, Senior Brand Manager, Global Brand Equity. “It’s their hard work, skill and relentlessness that makes our world go round.”
Valvoline supports trusted mechanics around the world throughout the year through training, scholarship programs and business growth initiatives, but during the month of March, the brand is looking for others to join in the celebration and support of the mechanics Participation in the campaign has grown from 15 countries to over 60 by 2022 and continues to gain momentum.
“The growth of this program each year is indicative of the appreciation that communities have for these skilled industry workers around the world,” Hurst added. “This year, we encourage the world to give a heartfelt thank you to the mechanics who are willing to take care of our vehicles no matter the changes in our world.”
Valvoline, Inc., com previously announced, has reached an agreement to sell its global products business. The sale is expected to close in early 2023.
About Valvoline’s global product business
Valvoline’s global products business is a global leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the world. Founded in 1866, the company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings across multiple product channels. With sales in more than 140 countries and territories, Valvoline’s global product business solutions are available for all engines and transmissions, including high-mileage vehicles and heavy-duty vehicles, offered in more than 80,000 locations. Valvoline’s global products business is driving the future of mobility through innovative solutions for electric, hybrid and internal combustion engine vehicles, and the company will continue to solve global automotive and industrial challenges as they move forward. For more information, visit Valvoline.com.
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SOURCE Valvoline Inc.
