Supercheap Auto highlights superstars and super stunts in its most ambitious and entertaining ‘Make Every Drive Super with the Best Performing Oils’ campaign yet.
The campaign kicks off for its eighth installment with a high-octane four-and-a-half-minute film, Country Club Chaos, created by TAXI Film Production and Chimera Project.
Country Club Chaos features five cheeky valets racing, drifting, skidding and jumping high-performance cars around a golf course at the fictional Redline Country Club.
Oil brands Nulon, Penrite, Valvoline, Mobil and Castrol are the big stars, supported by a cast of famous faces with current and former Supercar drivers including Russell Ingall, Shane van Gisbergen, Chaz Mostert, Rick Kelly and David Reynolds.
They are joined by rally car baller Molly Taylor, international DJs Carl Cox and Bombs Away, Aussie comedy duo Marty & Michael, Nitro Circus stars Harry Bink and Ryan Williams and Aussie supercross legend Chad Reed.
Fan favorites Marty and Moog return in 2023 as hosts of Mighty Car Mods, Australia’s number one automotive DIY YouTube channel with over 800 million views where they show a global audience how to customize and improve the performance of their vehicles.
Supercheap Auto content manager Reece Moger said: “We want this campaign to get people excited, inspire them to look after their vehicles and empower them to lift the bonnet and give it a go when it comes to servicing and changing engine oil
“Our Top Performance Motor Oil campaigns are always great fun to create and everyone involved genuinely has a good time, which is exactly the energy and attitude we’d like people to bring to service and improvement of their vehicles.
“Last year’s campaign received international exposure with over 100 million impressions across our social channels and we’re committed to making this year’s campaign bigger and better – there’s nothing else like it on the market” .
Country Club Chaos is directed by Miles Murphy and was shot over four days at the former Arundel Hills Country Club site on Queensland’s Gold Coast.
Murphy: “What we wanted to do was take full advantage of these cars and these situations and find the best way to use their strengths to create a story.
“It’s really about striking that balance between entertainment and high-octane car action.” Chimera Project Executive Creative Directors Brendan Greaney and Jonathan Drapes said they relished the opportunity to work on this action-packed and creatively exciting annual campaign.
Greany: “Working on the Best Performance Motor Oils campaign is like getting the keys to a sports car – go fast and try not to crash!
“We got the formula right for last year’s campaign, which gave us the freedom this year to pump the gas and really take it.”
Credits:
Client: Supercheap Auto
Managing Director: Benjamin Ward
Content Manager: Reece Moger
Head of Marketing: Julia Willcox
Sponsorship and Community Specialist: Justin Murray
Creative agency: Chimera Project
Executive Creative Directors: Brendan Greaney and Jonathan Drapes
Producer: TAXI Film Production
Executive Producer: Andrew Wareham
Senior Producer: Imogen Dick
Director: Miles Murphy
DOP: Adam Clark
Stunt Coordinator: John Walton
Driver/Vehicle Coordinator: Ron Whyte
Post-production: Chop Shop
LIST OF CAMEOS
SCA Ambassadors: Mighty Car Mods, Skid Factory
Drivers: Rick Kelly and Lex Kelly, Thomas Randle, David Reynolds, Matt Mingay, Chaz Mostert,
Russell Ingall, Molly Taylor, Declan Fraser, Broc Feeney, Shane van Gisbergen, Paul Morris,
Nash Morris
Influencers: Marty & Michael, Harry Bink (Nitro Circus), Ryan Williams (Nitro Circus), Mark
Trainor (StreetFX), Chad Reed, James Longstaff
DJs: Carl Cox, Bombs Away, DJ Kaitlyn
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