SUPER RESOURCE International Oil, one of the premium brands in the stable of Lubcon Limited, has emerged as the Best Automotive Lubricating Oil in West Africa 2023.
This development is a testimony to the fact that despite the harsh macroeconomic situation of the country, some indigenous organizations are weathering the storm to manufacture brands and products that can not only compete favorably but are considered the best in the global market.
The award was presented last Friday, February 10, 2023 at the Sheraton Hotel in Lagos at 12Th West African Brands Excellence Awards, organized by the African Brands Congress, publishers of The Brands Digest.
The award ceremony was attended by other winners from different sectors of the Nigerian and West African economies.
On receiving the Super Resurs Award for Best Brand, the Managing Director of Lubcon Limited, MrTaiye Williams, thanked the organizers of the award and congratulated the other winners of the landmark event.
He was accompanied by the technical consultant of the company EngrKayodeSote; The main distributor of Lubcon and CEO of MANNABIS NIGERIA LIMITED, AlhajiAzeezTaiwo’ GM, Brands Marketing Mr. KunleFarinde, among others.
Mr. Willaims explained that his company, Lubcon Limited, of Kwara State, Ilorin, has been deliberate about the quality of the products coming out of its hi-tech plants in Nigeria, Ghana and Ethiopia, where they produce for the needs of the entire African market. .
He said Super Resurs20W-5 is one of many products in the company’s stable. He maintained that his company is the first to adopt NANO TECHNOLOGY for the production of automotive lubricating oil in Nigeria. Brands based on Lubcon’s NANO technology are Lubcon’s Nano Adrenalin and Lubcon’s Super Resurs.
“The other products you can find here in West Africa are normal synthetic motor oils imported from foreign companies, they have no ramifications to our Super Resurs because we have taken steps further to adapt global best practices in the production of automotive oil adopting 3D Nanotechnology.
“We have Lubcon’s NANO ADRENALIN 5W/30, an exceptional quality fully synthetic engine oil fortified with nanoadditive technology developed in partnership with VMPAUTO LLC Russia that offers “3D” protection. All our products are NIS ISO 9001-2015 certified. When you use Lubcon’s Super Resurs Oil or Nano Adrenalin Oil to service your vehicles or auto machines, the oil will repair worn engine components that have been created by working pumps,” says Williams.
Resurs, he says, will give up to ten times the useful life of other lubricant products, reduce fuel consumption and give you a clean engine. Engine oil can be used for months or more than 8,000 kilometers before a change is required. These are the factors that made Resurs the best lube oil in West Africa.
To close, the General Manager of Brands and Marketing, Mr. Kunle Farinde, who was also present at the award ceremony, explained that his company is the only licensed lubricants plant in Nigeria that produces motor oils for NNPC Retails.
“A few years ago, the Japanese government came to certify our plants and products in Ilorin. Because of this, Lubcon was awarded the contract to blend and produce lubricating oil for all Japanese automotive products sold by its Nigerian partner CFAO. We produce Yamalube oil for CFAO-Yamaha. “
Lubcon is Nigerian Investment portfolio company playing in the critical sectors of the economy, especially Energy, Oil and Gas, Engineering, Construction,
The lubricants market in Nigeria stood at 503.50 million liters in 2021 and is projected to register a compound annual growth rate (CAGR) of 3.48% to reach 597.33 million liters in 2026.
