GS Caltex India, one of the leading manufacturers of premium lubricants in the country, today presents the second edition of #GaadiKeDoctora digital campaign to celebrate unsung heroes- “Mechanics” on his 13th birthday. The brand known for its premium lubricants for superior performance in the automotive and industrial segment, celebrates February 2 as “National Mechanic’s Day” and is back with its second edition of #GaadiKeDoctor.
The #GaadiKeDoctor campaign highlights GS Caltex India’s 13th anniversary, the company dedicates February 2 to the nation’s mechanics and honors them for playing a pivotal role in keeping vehicles roadworthy and safe to drive.
The opening sequence of the campaign film features Ganesh, a mechanic, taking family photos in his new mechanic suit with Sunita (his wife) and Rinki (daughter). When Rinki sees her school teacher and her husband (the doctor) driving to the garage where Ganesh works, she turns and hides. The teacher and her husband refer to the mechanics as “GaadiKeDoctors” and thank Ganesh for his help in making his car run smoothly. The professor goes on to emphasize the value and importance of mechanics in nation building and pointing out that, mechanics play an essential role in our life without them, all transportation would come to an abrupt halt. At this point, Rinki rushes to give her father a heartfelt hug as she praises his efforts in keeping the vehicles running smoothly for the customers. To celebrate “National Mechanics Day”, the teacher brings out a cake and balloons with Ganesh Mechanic.
The campaign is a testament to how mechanics play an extremely critical role in enhancing the driving experience and ensuring the smooth running of vehicles and how mechanics play an important role in contributing to the value chain in India when it comes to the automobile sector. The campaign revolves around the importance of mechanics, how they influence our lives and livelihoods and how they contribute to our day-to-day lives.
Even during the pandemic, when the world seemed to stand still, it was vehicles that kept it moving and whenever the vehicle stops, the answer to solving all vehicle problems is the mechanic. From doing everything we ask of them, and then some, they have always been there for us.
Speaking of the campaign, K Madhu Mohan, Chief Marketing Officer, GS Caltex India said, “We are proud to launch the second edition of #GaadiKeDoctor. The previous edition last year was a huge success and this year we are making it much bigger and bigger than before with on-ground activations, social media and radio platforms to spread awareness about mechanics. The campaign revolves around spreading the message of how important it is to appreciate and recognize the efforts of mechanics in our daily lives. For us, the Day of Mechanic is more than a celebration or a campaign. It’s the recognition that mechanics deserve, and GS Caltex is proud to be a pioneer in this movement.”
Link to the movie:
About GS Caltex India
GS Caltex India is a wholly owned subsidiary of GS Caltex Corporation, South Korea. It was incorporated on February 2, 2010 in India and is headquartered in Mumbai. The company is currently doing business with high-quality premium lubricants manufactured from its own Group II and imported base oils from its refinery in Yeosu, South Korea. The company’s operations cover the entire India with warehouses at key locations to serve the needs or customers. GS Caltex India has a very impressive range of high quality lubricants and finished supplies for large companies including major OEMs such as. Kia Motors, Volvo Construction, Hyundai Motors, Hyundai Construction, Kohler, Ajax, Doosan, BEML, Indus Towers, Putzmeister, AMMANN, Puzzolana, Dynapac, ZF Rane, Milacron, Wirtgen, etc.
About GS Caltex Corporation Group
GS Caltex Corporation, founded in 1967, is a 50-50 joint venture between Chevron Corporation, USA and GS Energy, South Korea. GS Caltex, headquartered in Seoul, South Korea, is a leader in the petroleum, lubricants and petrochemicals businesses. The company is a major exporter of petroleum products, including lubricants. Through continuous R&D and investments, GS Caltex strives to become a leading global energy company.
