Car retailer Supercheap Auto highlights superstars and super stunts in its most ambitious and entertaining campaign yet.
The “Make Every Drive Super with the Best Performing Oils” campaign kicks off with a four-and-a-half-minute high-octane film, Country Club Chaos, created by TAXI Film Production and Chimera Project.
Country Club Chaos features five cheeky valets racing, drifting, skidding and jumping high-performance cars around a golf course at the fictional Redline Country Club. Oil brands Nulon, Penrite, Valvoline, Mobil and Castrol are the big stars, supported by a cameo cast of famous faces featuring current and former Supercars drivers, including Russell Ingall (main image, left), Shane van Gisbergen, Chaz Mostert, Rick Kelly and David Reynolds.
Joining them are rally car driver Molly Taylor (main image, right), international DJs Carl Cox and Bombs Away, Australian comedy duo Marty & Michael, Nitro Circus stars Harry Bink and Ryan Williams and Australian supercross legend Chad Reed.
Returning in 2023 are fan favorites Marty and Moog, hosts of Mighty Car Mods, the Australian number one automotive DIY YouTube channel with over 800 million views where show a global audience how to customize and improve the performance of their vehicles.
Supercheap’s automated content manager Reece Moger said this year’s campaign was designed to educate and entertain the public.
“We want this campaign to excite people, inspire them to take care of their vehicles and enable them to lift the hood and give it a go when it comes to checking and changing their motor oil,” Moger said.
“Our top performance motor oil campaigns are always great fun to create and for everyone The participants are genuinely having a good time, which is exactly the energy and attitude we’d like to have see how people approach the service and improve their vehicles.
“Last year’s campaign had international exposure with more than 100 million impressions on our social channels and we are committed to making this year bigger and better:there’s nothing else like it on the market.”
Country Club Chaos is directed by Miles Murphy and was shot over four days in the first Site of Arundel Hills Country Club on Queensland’s Gold Coast.
“What we wanted to do was make the most of those cars and those situations and find them the best way to use their strengths to create a story,” Murphy said.
Chimera Project Executive Creative Directors Brendan Greaney and Jonathan Drapes said they enjoyed the opportunity to work on this action-packed and creatively exciting year campaign
“Working on the Best Performance Motor Oils campaign is like getting the keys to a sports car – go fast and try not to crash!” Greaney said.
The campaign, supported by PR and influencer engagement, is published from 6am AEDT Thursday, February 16, 2023, through television, radio, digital and social.
